Empowering Women Over 50: Navigating Financial Challenges in Self-Employment
In New Zealand, more women over 50 are embracing entrepreneurship and self-employment than ever before. Whether launching a consultancy, running a boutique business, or freelancing, this stage of life offers freedom and purpose. But it also brings unique financial challenges that require thoughtful planning and support.
At Athena Wealth NZ, we understand the journey—and we’re here to help.
1. Retirement Planning with Irregular Income
Unlike salaried employees, self-employed women often face fluctuating income and lack employer KiwiSaver contributions. This can make consistent saving difficult and retirement planning feel uncertain.
Tip: Set up automatic KiwiSaver contributions and explore diversified investment strategies that align with your income flow.
2. Access to Capital
Despite strong credit histories, older women may encounter age bias when seeking loans or investment. Many hesitate to risk personal assets like home equity to grow their business.
Tip: Work with a financial advisor to explore funding options that protect your personal wealth while supporting business growth.
3. Confidence & Imposter Syndrome
Even with decades of experience, many women feel the pressure to prove themselves in new ventures—especially in male-dominated industries.
Tip: Surround yourself with mentors and networks that celebrate your expertise and encourage bold decision-making.
4. Loss of Support Systems
Leaving corporate roles can feel isolating. Without a team or structured environment, self-employed women often juggle every aspect of their business alone.
Tip: Build a support network of professionals—accountants, advisors, and peers—who can share the load and offer guidance.
5. Health & Insurance Costs
Without employer-sponsored insurance, rising healthcare costs can be a major concern. Illness or injury may directly impact your income.
Tip: Consider income protection insurance and plan for healthcare expenses as part of your financial strategy.
6. Succession & Exit Planning
Many women don’t have a clear plan for selling or transitioning their business. This can lead to missed opportunities and financial instability later in life.
Tip: Start planning your exit strategy early. Whether selling, passing on, or winding down, a clear roadmap protects your legacy.
Your Journey with Athena Wealth NZ
We specialise in supporting women over 50 through every stage of their financial journey:
Initial Consultation – Understand your goals and concerns
Personalised Financial Plan – Tailored to your life and business
KiwiSaver & Investment Strategy – Optimised for retirement
Ongoing Support – Regular reviews and adjustments
Financial Confidence – Empowered decisions and peace of mind